License the platform that maps
who your clients feed — and why
CaterSurvey profiles a client's eaters into clear avatars — Grazers, Budgeteers, Traditionalists, Explorers and more. You run the studies yourself. We train your team and co-pilot your first project.
Your POS tells you what sold. Not why.
Right now, most catering decisions are educated guesses
Your clients redesign concepts, reset prices and roll out change on instinct and anecdote. The data they do have only tells half the story.
Guesswork wins arguments
Without evidence, the loudest opinion in the room sets the strategy. Your recommendations compete with gut feel instead of standing on data.
The POS only sees behaviour
Transaction data shows what sold and when. It never explains why people chose it, switched away, or what would make them spend more.
Non-users are invisible
The people who bring a lunchbox, skip the restaurant or eat elsewhere never appear in the numbers — and they are often the biggest growth opportunity.
What you can sell with CaterSurvey
Every study turns into deliverables your clients will pay for — and that make your advice impossible to argue with.
Avatar mix & mapping
The exact blend of eater avatars — Grazers, Budgeteers, Traditionalists, Explorers — in each client site or population, quantified rather than guessed.
Audience segmentation
Segmentation across food, communication, change and workplace dimensions, so your client sees who they are really serving, not an average that fits no one.
Drivers & motivations
Why people choose, switch or skip the offer. The motivation behind the behaviour your client can already see in the numbers.
Non-user insight
The people who never show up on the POS. CaterSurvey reaches the non-users and tells you why they stay away and what would bring them in.
Change readiness
How ready a population is for a concept, price or menu change before you spend a cent rolling it out — and how to communicate it so it lands.
Boardroom-ready report
A clean, branded report your client can take straight into a steering committee. Evidence, avatars and recommendations, not raw data dumps.
Every study maps eaters into 20+ distinct profiles
Across five dimensions — food preferences, communication style, change readiness, office behaviour and more — CaterSurvey turns your client's audience into clear, nameable avatars like Grazers, Budgeteers, Traditionalists and Explorers. See the full library of profiles your studies reveal.
The Partner Program: Train → Co-Pilot → Scale
You own the platform and the client relationship. We make sure you are never alone on the first study.
Train
We certify your team on the CaterSurvey method: how to scope a study, launch it, read the avatar mix and turn it into recommendations. Typically a short, focused onboarding — not a semester course.
Co-Pilot
We run your first client project alongside you. You stay in the driving seat with the client; we sit in the back with the map. You keep the relationship and the credit — we make sure the first study lands.
Scale
From the second project onward you run studies independently under your annual license, calling on us only when you want a second opinion or a complex population.
First-project backup, guaranteed. Your first client study is fully co-piloted. We help you scope it, launch it, read the avatar mix and shape the recommendations — so your first delivery is a confident one, and every study after it is yours to run.
Where partners put it to work
One platform, many billable engagements. Each of these is a study you can scope, run and present under your own brand.
Concept redesign
Rebuild a tired restaurant concept around the avatars who actually eat there — and the ones you want to win back.
Pricing & value strategy
Set prices and bundles against real willingness-to-pay by avatar, instead of copying the site down the road.
Communication strategy
Tell each avatar the right story in the right channel — the same menu change framed to win support instead of resistance.
Change management
De-risk a transition — new caterer, new concept, new hours — by measuring change readiness before, during and after.
Growth of participation
Convert non-users into regulars by understanding exactly what keeps them away and closing that gap.
Become a CaterSurvey Certified Profiler
Certification signals to your clients that you use a proven, structured method — not a one-off questionnaire. It is a mark of credibility you can put on your proposals, your deck and your website.
- Complete the CaterSurvey certification onboarding
- Run one co-piloted client study end to end
- Hold an active annual CaterSurvey license
Lightweight by design — the goal is competent, confident partners, not a bureaucratic hurdle.
Partner questions
Do we run the studies ourselves, or do you?
You do. CaterSurvey is a platform you license and operate for your own clients. We train and certify your team, and we co-pilot your first project so you are never on your own the first time. After that, you run studies independently.
Is CaterSurvey a satisfaction survey tool?
No. CaterSurvey is a consumer profiling and avatar-mapping platform. It tells you who your client is serving and why they choose, switch or skip the offer. Satisfaction tracking exists, but it is secondary — the core value is the profiling.
How is this different from what the POS already shows?
Your POS tells you what sold. Not why. It also cannot see the people who never buy. CaterSurvey adds the motivation behind the behaviour and reaches the non-users your POS is blind to.
What does licensing cost?
CaterSurvey partners work on an annual license across three tiers — Essential, Professional and Enterprise. You can review the tiers on our pricing section and we will map the right one to your client volume during the demo.
What kind of partner is this built for?
Contract caterers and catering consultants who advise clients on concept, pricing, communication or change — and want hard profiling evidence to sell and defend their recommendations.
How long before we can run our own study?
Most partners are certified and through their co-piloted first project within their first engagement cycle, then run independently from the next project onward.
Book a Partner Demo
See a real study, walk through the platform, and get a straight answer on how CaterSurvey fits your practice. No hard sell.